Smells great because it cleans great!
6 weeks of freshness from wash until wear
Freshness of 1 cap of Gain liquid laundry detergent = 1 bottle of the leading baking soda detergent. (*In-wear freshness of 1 large dose of Gain vs. 50 oz bottle of leading baking soda detergent/ scent)

Innovative liquid detergent technology gets between the fibers to clean hidden dirt
Designed with 10 concentrated cleaning actives to remove visible and invisible
Provides a deep, hygienic clean even in case of tough stains

CONCENTRATED WITH 2X POWERFUL STAIN FIGHTERS IN EVERY DROP vs. leading bargain detergent. This formulation uses less water than the prior formula, which means that you can expect to get gentle-on-skin cleaning power out of every bottle and great results on wash day
CLEAN THAT’S MADE FOR SENSITIVE SKIN. This dermatologist tested and hypoallergenic washing detergent for sensitive skin is perfume, preservative, & dye free. It is a gentle liquid laundry detergent in a concentrated formula that delivers more stain fighting power in every load with no fragrance and no dyes so it’s an ideal sensitive skin laundry detergent
CLINICALLY TESTED FOR SENSITIVE SKIN. This perfume free, fragrance free and dye free liquid laundry detergent has been reviewed and verified by healthcare professionals, and evaluated by dermatologists, and passed four different clinical tests. It’s a hypoallergenic washing liquid detergent that’s gentle on skin yet tough on stains

Tide + Downy liquid detergent offers Tide’s powerful cleaning and freshness plus the color protection of Downy.
Loaded with softening ingredients that add a smooth layer of comfort to the fibers in your fabrics.
With a more concentrated formula, you get more cleaning agents and less water in every drop. *vs. previous formula

Concentrated detergent formula is effective yet gentle on clothes
Contains plant-derived cleaning agents with dirt, stain-fighting enzymes, and other thoughtfully chosen ingredients
64 loads of laundry per Bottle

A convenient, easy to use pouch that uses 60% less packaging* and lets you reuse your empty Tide bottle. (*weight vs 50 oz. bottle)
Brilliant cleaning performance that leaves behind a refreshing Original Scent
America’s #1 detergent brand*, now even better (*Tide, based on sales, Nielsen laundry detergent category)

Deeper clean that is gentle on skin vs. leading national competitor Free detergent